We make it EASY
For Your Ideal Prospects to
Buy What You Sell
APG is a B2B Marketing Consulting Company that builds lead generation and automated lead nurture systems designed to speed your ideal prospects through the buying process. Six Sigma processes remove waste and friction in marketing programs, increasing conversion rates and reducing sales cycle times.
Your job is to increase revenue, grow sales, and get a good return on your marketing investments, right?
And, if you’re like 76% of all chief marketing officers, generating high-quality leads is your greatest challenge.
In fact, according to MarketingSherpa, a miniscule 4% of marketing-generated leads ever convert to sales.
Why is this? First, the typical approach lacks an overarching strategic design. It’s like building a high-rise without an architectural plan. Second, you’re focusing on the tools instead of the customer’sbuying process. Somehow the customer’s buying process gets left out of the conversation.
So, what can you do that can produce better, faster results that are both predictable AND consistent over the long haul?
One choice is to use a systematic approach with a detailed checklist similar to those used by airline pilots. You focus on your customers’ buying process to increase the revenue and ROI from your marketing investment. And, you identify, create, and deliver the information and content your leads need WHEN they need it.
That’s exactly what Tektronix did to increase their outbound email click rate from less than one percent to almost five percent, a 500% improvement.
It’s also what Sonosite did to more than double their confirmed appointments with decision makers each month.
This systematized approach reliably produces better, more predictable results.
You get more leads engaging with you, more leads moving through the buying process, and more of those leads buying when they connect with a sales person.
The best part? We won’t just drop and run. We stay with you until you get the results you want, and we can even teach you how to run the process on your own.
APG… The Buying Process Consultants. We produce predictable marketing-generated revenue and consistent lead generation and lead nurture results. Watch the next video to learn more about how our system works.