Nobel Prize Winning Idea Speeds the B2B Buying Process

Make it easy. Why? Because that’s what your prospects want. Companies like Amazon and American Express built their empires on the same Nobel-Winning idea that you can use to increase your sales. Here’s what your prospects tell you through their actions:

  • “I want it to be simple.” If it’s too hard to get what they want they’ll go somewhere else.
  • “I want it to be easy.” The Nobel Prize winning concept of “Satisficing” shows that people will buy the easiest-to-buy product that minimally meets their needs.
  • “I want it now.” It’s all about staying within increasingly shorter attention spans.

Watch the video to learn about the Buying Process


Show Transcript

Resources to Help You Speed the Buying Process

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To our utter amazement, simply by making the process easier for our prospects, our sales cycle time was cut almost in half.” ~ Fortune 500 subsidiary

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